5 ways to optimize your online booking process
Online booking has become an essential technology for hotel managers who wish to offer their clients a simple and pleasant online experience. While the phone continues to ring at the front desk, online booking has become the main booking source for many hotels. In fact, today up to 90% of bookings are done online.
Online booking tools, primarily created to optimize conversion rates, require some help in order to properly carry out their mission. Here are a few variables you should keep in mind to guarantee your online bookings.
1 – The notorious Book now button
2 – Your hotel’s presentation
3 – Stress marketing
4 – Promotional codes
5- Using options
6 – Offer online packages
In order to optimize your online bookings, your PMS software and your booking platform must obviously be linked to avoid overbooking. You will be spared of any manual tasks involving rate and inventory adjustments, allowing you to focus on optimizing your online bookings using all the techniques mentioned above.